Pop Up, Activation

MAC x Curated Playlist

Client: MAC Middle East
Location: Gate Avenue Rooftop, DIFC
Date: February 23 – March 1, 2026

MAC Cosmetics introduced a dynamic retail activation through the Curated Playlist pop-up, a 3.5m x 3.5m booth designed to deliver a refreshed and engaging brand experience. NSPYR conceptualized and executed the space with bold visuals and interactive elements inspired by music and self-expression. Compact yet impactful, the booth attracted footfall and encouraged discovery, creating a vibrant environment that reflected MAC’s creative identity while enhancing customer engagement and in-mall presence.