Mall Activations

MAC Glow Play Podium

Client: MAC Middle East

Location: Nakheel Mall, Dubai

Date: October 2024

MAC Cosmetics launched its Glow Play Gloss with a striking podium activation at Nakheel Mall as part of the Beauty Unbound campaign. NSPYR delivered full concept, design, and production, creating a 6m x 10m installation that captured attention and invited engagement. The bold, playful structure celebrated creativity and self-expression, enhancing in-mall visibility while providing an interactive platform for product discovery over the month-long campaign.

---