Client: Kayali

Location: Alto 54 – Address Sky View, Downtown Dubai

Date: May 20 – June 20, 2025

From May 20 to June 20, 2025, NSPYR partnered with Kayali Fragrances to transform Alto 54 at Address Sky View into a vibrant, month-long sensory pop-up. As one of the top event management companies in Dubai, we curated a layered activation that brought the “Vacay in a Bottle” campaign to life — weaving scent, style, and digital storytelling across a luxurious rooftop backdrop.

A Scent-Led Escape in the Sky

High above Downtown Dubai, Alto 54’s infinity pool and sundeck were reimagined as four distinct, fragrance-inspired zones: Marrakesh, Capri, Maui, and Maldives. Inspired by the new Kayali collection, each area featured island-inspired decor (think bright yellow umbrellas, floral touches, and bottle-shaped floaties) along with scent-themed food, drinks, and immersive installations.

Highlights included:

• Interactive fragrance vending machines dispensing mini samples of four scents in the Vacay collection
  
• A postcard-stamping station and bright photo wall styled for social engagement
  
• A playful yet elevated layout featuring branded floaties and custom lighting under the Dubai skyline

Full-Service Support from Beginning to End

NSPYR delivered a seamless turnkey solution — as a trusted corporate planner in Dubai, we provided:

• Event Management: Venue design, timelines, vendor coordination
• Production: AV setup, lighting, scent activation stations
• Branding & Set-Up: Visual styling, signage, furniture décor
• Influencer Curation: Guest invites, RSVPs, on-site experience
• Content Zone Design: Layout planning for photo‑ready spaces
• On-Ground Coordination: Scent Activation Pods, social engagement pacing

As a premier event management Dubai partner, we ensured every element—from guest arrival to social sharing—reflected Kayali’s brand ethos.

Influencer-Driven, Story-Ready Content

Over 50 beauty and lifestyle influencers experienced the activation firsthand, sharing content in real time. NSPYR managed their touchdown onsite, walking them through scent activations, content zones, and brand delivery points. This influencer flow generated organic coverage across Instagram Reels, Stories, TikTok, and YouTube Shorts shortly after the event, amplifying reach well beyond the venue.

A Destination-Worthy Summer Moment

The Kayali x Alto 54 takeover wasn’t just a one-off event—it was a holistic brand journey. By merging creative design, experiential storytelling, and influencer engagement, NSPYR helped bring the “Vacay in a Bottle” collection to life in a truly impactful way.