12th Year Anniversary & Blush Crush Launch
Huda Beauty
Huda Beauty – Blush Crush Launch & 12th Anniversary Celebration
Client: Huda Beauty
Date: 21 February 2025
Location: Zabeel Theatre, Jumeirah Zabeel Saray
On 21 February 2025, Huda Beauty marked its 12th anniversary with a dazzling celebration at the Zabeel Theatre, Jumeirah Zabeel Saray, unveiling three new blush shades from its Blush Crush collection.
Inspired by the nostalgic charm of 1990s romantic comedies, the evening radiated cinematic glamour — blending soft blush tones, heartfelt storytelling, and the signature Huda Beauty elegance that continues to captivate fans worldwide.
NSPYR’s Role in Bringing the Vision to Life
As the creative and production partner, NSPYR brought the brand’s concept to life through seamless event execution and experiential design. Every scene, sound, and spotlight was meticulously curated to reflect Huda Beauty’s storytelling and iconic aesthetic.
Our full-scope services included:
- Event Management – End-to-end planning, vendor coordination, and on-site logistics
- Production – Technical staging, lighting design, and complete audio-visual setup
- Branding & Set-Up – Immersive stage décor and scenic installations inspired by 90s romantic comedies
- Entertainment – A surprise live performance that amplified the energy and emotion of the evening
A Cinematic Experience in Every Detail
Under NSPYR’s direction, the Zabeel Theatre was transformed into a romantic, film-inspired dreamscape. The stage design and lighting paid homage to cinematic storytelling — pairing blush-hued palettes with playful, nostalgic elements that perfectly reflected the product’s personality.
Guests were immersed in an evening of performances, emotional storytelling, and photo-worthy experiences that redefined what a beauty launch event in Dubai could look like.
For an exclusive behind-the-scenes look at how NSPYR captured Huda Beauty’s story through event design, visit Behind the Spotlight: Huda Beauty Blush Crush Launch & 12th Year Anniversary.
Beyond an Event — A Milestone Experience
The Blush Crush launch and 12th anniversary celebration exemplify NSPYR’s expertise in fusing creative vision with flawless execution. From concept development and technical production to immersive storytelling, we deliver experiences that resonate long after the final curtain closes.
Planning a beauty brand activation, product launch, or anniversary event in Dubai or across the UAE?
Partner with NSPYR to transform your brand story into an unforgettable live experience.
NSPYR – Elevating moments into cinematic experiences for beauty, lifestyle, and luxury brands across the Middle East.