Client: Estee Lauder Companies

Wellness Experience Curated by NSPYR

Date: 20 February 2025
Location: Creek Park, Dubai

Estée Lauder Companies marked the beginning of its year-long corporate wellness journey with the launch of WANDERFIT, held at the serene Creek Park in Dubai. More than a wellness event, WANDERFIT reflects the company’s vision for a workplace where well-being is not a luxury—but a necessity. Designed to nurture physical vitality, mental clarity, and emotional balance, the program empowers employees to flourish—both at work and in life.

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NSPYR’s Role in WANDERFIT

As the trusted event management partner, NSPYR brought the WANDERFIT vision to life by delivering:

• Full-scale event management and planning
• Outdoor production and logistics coordination with Creek Park
• Branding and environment setup inspired by wellness, nature, and movement
• Facilitation of immersive wellness activities, including movement sessions, mindfulness spaces, and team connection points

A Workplace Culture Rooted in Wellness

From sunrise stretching under the trees to mindful journaling sessions in shaded reflection corners, every activation was thoughtfully curated to align with Estée Lauder’s commitment to its people. Branded spaces, guided movement zones, and nourishing food stations invited employees to pause, connect, and refocus.

WANDERFIT is more than a moment—it is a movement toward balance, resilience, and collective growth. With NSPYR’s expertise in experiential activations and employee engagement events, the launch set the tone for a meaningful year ahead.

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Looking to create a purpose-driven wellness initiative in the UAE?
From concept to execution, NSPYR specializes in curating immersive, branded experiences that drive connection, well-being, and performance.

NSPYR – Creating high-impact, people-first events across Dubai, Abu Dhabi, and the UAE.