Afnan Perfumes Turathi Electric Product Launch

Afnan proudly introduced Turathi Electric—a daring new fragrance that harmoniously blends deep-rooted heritage with a surge of modern energy. More than just a launch, the event was crafted as a full-sensory escape: an island-inspired sanctuary where every detail brought the scent’s story to life.

Guests were transported into the world of Turathi Electric through a series of curated, scent-led experiences—mocktails infused with fragrance notes, atmospheric lighting, and synchronized live performances that pulsed with the energy of the scent itself. It was a celebration that awakened the senses and deepened the emotional connection to the fragrance.

Surrounded by key media figures and influencers, the launch event blurred the lines between storytelling and experience. Turathi Electric became more than a scent—it became a moment guests could see, feel, and carry with them long after the night ended.

Services

• Concept & Production: Developing event vision, theme, design, and full execution.
• Venue Coordination: Securing, negotiating, and managing venue logistics.
• F&B Management: Curating catering, vendor coordination, and service execution.
• Experiential Activations: Creating interactive experiences and brand engagements.
• Logistics & Operations: Managing timelines, suppliers, transportation, and staffing