Client Name: MAC Middle East, Estée Lauder Companies

Location: Ganache Chocolatier, Alserkal Avenue, Dubai

A flawless product reveal for one of the world’s most iconic beauty brands.

When MAC Cosmetics launched its new Studio Radiance Serum-Powered Foundation in Dubai, the brief was clear: create an elevated event that would reflect the product’s beauty, innovation, and glow — while offering guests a premium brand experience from start to finish.

As a trusted partner among leading event management companies in Dubai, NSPYR was selected to deliver full event production — from initial concept through flawless execution.

Our Approach:

Working closely with the MAC team, our goal was to craft a launch that felt as polished and radiant as the product itself — seamlessly blending luxury, creativity, and functionality.

As an experienced corporate event planner in Dubai, we curated every detail:

Services Provided:

✅ Creative Design & Production
We designed an event space that perfectly echoed the Studio Radiance brand — modern, luminous, and on-trend — delivering an atmosphere that inspired discovery and engagement.

✅ Décor & Staging
Custom-built staging and curated décor provided visual cohesion and multiple content-worthy moments for both guests and media.

✅ F&B Curation
A bespoke menu of food and beverages was designed to align with the brand’s aesthetic, delivering a cohesive guest experience that engaged all the senses.

✅ Product Customisation Zones
Guests were treated to personalised product experiences, adding an interactive and shareable layer to the event.

✅ Videography
A professional video team captured high-quality footage, maximising post-event content opportunities for digital and social campaigns.

✅ Valet Parking
To ensure a seamless VIP arrival experience, valet services were coordinated and managed by our on-ground team.

The Result:

From entrance to exit, the MAC Studio Radiance launch was executed to perfection — a testament to our expertise in Event Management Dubai.

The event generated outstanding social media buzz and positive coverage, helping MAC drive brand love and visibility across the region.

Looking to create your next standout beauty or lifestyle launch?

NSPYR is one of the leading event management companies in Dubai — trusted by global brands to deliver strategic, high-impact experiences across the GCC.