Kayali – Yum Boujee Marshmallow Launch

Kayali Yam Boujee Product Launch with Mona and Host of the event

Mona Kattan at her Kayali Perfume Launch

Kayali Perfume Launch Event at The Concrete, Alserkal Avenue

Kayali Yum Boujee Marshmallow product launch event in The Concrete, Alserkal Avenue

DJ playing on a Kayali branded pink DJ booth;

Ladies in pink prepares for the customization area in Kayali Event

Pretty ladies in Pink dress wearing rollerskates

Sweets bar with Yummy Marshmallows led signage in fully pink

Pink jukebox and pink bathtub structure in Huda Beauty event

Sweet bar station in fully pink table for everyone

Pink activation areas with a big sundae structure in Kayali Yum Boujee Marshmallow event

Claw machines and big Milkshake structure on the activation area in Kayali event

Production by Nspyr inKayali Yum Boujee Marshmallow perfume launch event in Concrete, Alserkal Avenue.

Immersive Brand Experience by NSPYR

Client: Kayali
Date: 20 November 2024
Location: The Concrete, Alserkal Avenue

In November 2024, Kayali unveiled its newest fragrance, Yum Boujee Marshmallow, through an exclusive launch event at The Concrete, Alserkal Avenue—one of Dubai’s most striking contemporary venues. The celebration brought together A-list celebrities, top beauty influencers, and industry insiders for an immersive evening that captured the essence of playful luxury and indulgent scent storytelling.

NSPYR’s Role in the Launch

As the trusted event management partner, NSPYR orchestrated every creative and operational element of the launch, ensuring a seamless and captivating experience from start to finish. Our scope included:

End-to-End Event Management – Concept development, vendor coordination, guest logistics, and on-site operations
On-Ground Production – Lighting, staging, audio-visuals, and technical direction
Branding & Set-Up – Custom installations, product display zones, and immersive thematic décor
Entertainment – Curated musical acts and surprise celebrity appearances

A Night of Scented Glamour

The venue was reimagined into a sensory playground inspired by the sweet, addictive notes of Yum Boujee Marshmallow. Soft pastel lighting, floral accents, and marshmallow-inspired textures surrounded guests in a world that was equal parts indulgent and elegant.

Attendees enjoyed interactive scent bars, cinematic lighting, and photo-worthy installations designed to spark emotion and engagement. Every detail—from the fragrance reveal to the music—told a story of modern femininity and playful luxury.

To explore the creative process and see the behind-the-scenes of this fragrance launch, visit Behind the Glamour: Kayali Yum Boujee Marshmallow Launch.

Elevate Your Next Brand Experience

Planning a luxury brand activation in Dubai or Abu Dhabi?
From concept to execution, NSPYR delivers end-to-end event management and production that bring brands to life with creativity and precision.

NSPYR – Redefining experiential events for beauty, lifestyle, and luxury brands across the UAE.